The "QRiosity" Code Full Story

As many in the marketing industry know, QR codes are the latest and greatest in mobile technology today. These small, 2D barcodes offer a wide range of opportunities to better connect with customers. Designed to be used mostly by manufacturers for inventory control and product labeling, making these barcodes has become a true force in marketing, as they can be read by smart phones equipped with any of a number of free apps.

If your company is interested in utilizing QR codes, there are a number of ways to add this technology to your marketing plan. To help create the perfect addtion to your marketing piece, we'd like to share 5 ways we've seen QR codes used, although the possibilities are endless with some creative thinking!

1. Add QR codes to business cards

If you really want to make a good first impression, let us generate barcodes for use on your company's business cards. By scanning the code, a person can download all of your information, and quickly load it into their contacts. You can also use a code on your card to link to your company's website or an online portfolio of your work.

2. Incorporate codes into printed advertisements and literature

If you place a QR code in front of a buyer when they're making a decision on whether or not to go with your product, you have the ability to communicate with them at the most critical moment. You could link them to product reviews, testimonials, how-to videos or other media that may help them make a decision.

3. Include them on your packaging for quick and easy follow-up

Use the back of the package to create labels for customer service information, consumer tips and tricks or how-to videos. Keeping customers engaged after the initial sale is important to encourage repeat purchases.

4. Use it to promote social media

Embed QR codes in literature that will bring the scanner to your Facebook, Twitter or LinkedIn page. Once you have them at your site, include a call to action that will make them want to continue engaging with you on these social networks.

5. Add to event invitations

A frequent source of headaches for event planners is people who fail to RSVP, which can create major logistical challenges. With a QR code, you can prompt an RSVP on the spot. You can also use a barcode to link to directions to the event or share event updates.

LJS Graphics Utilizes These Tools to Help Your Business Succeed!

To learn more about QR codes and how your business might utilize them, speak with an LJS Graphics representative today. You can also learn more about other barcodes by visiting our barcode page.